Bay Area · 4 grocers · Greenfield❄️ heat 8 · COOL
the unflavored vodka aisle
Bay Area's unflavored vodka aisle is a fragmented shelf spread across many brands: 15 products from 10 brands across 4 grocers. tito's owns the most shelf · 25% of SKUs, ahead of gruven. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
15
products
10
brands
$26.26
avg price
$0.52-$1.58 /fl oz
typical range
More in Spirits
Who owns the shelf
brands by share of the unflavored vodka shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
43
medBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the unflavored vodka products in the most Bay Area grocers · widest distribution first.
Belle Chasse Vodka
$12.992 grocers
Gruven Potato Vodka
$17.992 grocers
Tito's Vodka
$18.992 grocers
St. George Spirits All Purpose Vodka
$23.992 grocers
no image
Ocean-active Half Shell Vodka
$18.991 grocer
Ketel One Vodka
$23.991 grocer
Grey Goose Vodka 40% 75Cl/750Ml
$27.991 grocer
Reyka Vodka
$29.991 grocer
Tito's Vodka
$34.991 grocer
High Ground Estate Vodka
$37.091 grocer
