Bay Area · 21 grocers · Fragmented❄️ heat 22 · COOL
the maple syrup aisle
Bay Area's maple syrup aisle is a fragmented shelf spread across many brands: 162 products from 34 brands across 21 grocers. shady maple farms owns the most shelf · 22% of SKUs, ahead of runamok. Store brands hold 11%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 75/100).
162
products
34
brands
$18.79
avg price
$0.82-$3.04 /fl oz
typical range
More in Syrups
Who owns the shelf
brands by share of the maple syrup shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)7 omitted (no fl oz size)3 omitted (no image)All stores combined.
Market structure
85
highBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 11% · scores 0-100.
Top products
the maple syrup products in the most Bay Area grocers · widest distribution first.
Shady Maple Farms Maple Syrup, Organic, 100% Pure
$12.1911 grocers
Runamok Sugarmaker's Cut, Organic Vermont Maple Syrup
$23.799 grocers
Coombs Family Farms Organic Maple Syrup
$13.398 grocers
MacDonalds 100% Pure Maple Syrup
$12.696 grocers
Runamok Bourbon Barrel-Aged, Organic Vermont Maple Syrup
$16.196 grocers
Camp 100% Pure Maple Syrup, Organic
$10.694 grocers
Coombs Family Farms Maple Syrup, Organic
$17.794 grocers
Shady Maple Farms Organic Maple Butter
$10.993 grocers
Camp Maple Syrup, Pure
$11.993 grocers
Camp Maple Syrup, Pure
$14.493 grocers
