Reading the shelf…
Runamok Maple specializes in crafting unique, organic maple syrups that are infused, smoked, or barrel-aged to create distinctive flavor profiles. Its offerings include the seasonal Apple Brandy Barrel-Aged Maple Syrup and the Blueberry + Lemon Infused Maple Syrup, both of which provide a fresh take on traditional maple syrup. The brand also features the popular Bourbon Barrel-Aged Maple Syrup and a variety of infused syrups such as Cinnamon + Vanilla, Cocoa Bean, and Coffee, each designed to enhance a wide array of culinary experiences from breakfast to dessert.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 1 of 24 Bay Area grocers. how many stores stock the brand.
37 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Runamok Maple (full bar = 100% of the shelf), grouped by department.
closest to Runamok Maple in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
the full Runamok Maple lineup · on SF shelves first (cheapest first), then SKUs we've catalogued but haven't measured on a shelf here yet.
3 storefronts across 1 grocer carry it · tap a pin to open the store.
Bay Area grocers where neither the digital catalog nor our shelf photos show Runamok Maple· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Runamok Maple Snow Globe Sparkle Maple Syrup 250 mL · its most-distributed SKU (1 door) in Maple Syrup, the biggest opening. The closest open door is Bi-Rite Market.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 100% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.