Bay Area · 19 grocers · Contested❄️ heat 5 · COOL
the tarts aisle
Bay Area's tarts aisle is a fragmented shelf spread across many brands: 71 products from 22 brands across 19 grocers. Store brands hold 3%. The shelf leans dairy-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 48/100).
71
products
22
brands
$11.44
avg price
$1.01-$2.68 /oz
typical range
More in Desserts
Who owns the shelf
brands by share of the tarts shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)6 omitted (no image)All stores combined.
Market structure
71
highBrand competition
how many brands compete
74
highVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
48
medLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the tarts products in the most Bay Area grocers · widest distribution first.
no image
Rustic Bakery Cherry Cacao Nib & Almond Tart Crisps
$7.996 grocers
Hail Merry Meyer Lemon Tart
$6.694 grocers
Hail Merry Tart, Dark Chocolate
$6.694 grocers
no image
Costeaux's Cherry Tart
$5.493 grocers
Hail Merry Tart, Chocolate Almond Butter
$6.693 grocers
no image
Chukar Columbia River Cherries Tart
$12.892 grocers
9" Artisan Fresh Fruit Tart
$22.992 grocers
Btg Teensy Treat Chocolate Mousse Tart
$2.991 grocer
no image
Cream Puffs 1ct
$2.991 grocer
no image
BTG Lime Curd Tart Teensy Treat
$2.991 grocer
