all marketsTeaBottled Oolong Tea
San Francisco · 2 grocers · Niche

the bottled oolong tea aisle

San Francisco's bottled oolong tea aisle is a niche shelf with only a handful of brands: 3 products from 3 brands across 2 grocers. ito en owns the most shelf — 33% of SKUs, ahead of teas' tea organic. The shelf leans organic — 67% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 60/100).

3
products
3
brands
$2.42
avg price
$1.69–$3.89
typical range

More in Tea

Who owns the shelf

brands by share of the bottled oolong tea shelf.

iito en
33% of shelf1 SKU
tteas' tea organic
33% of shelf1 SKU
wweird tea
33% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Organic
67%

Market structure

15
low
Brand competition
how many brands compete
38
med
Variety of offers
how differentiated the shelf is
33
low
Top-brand grip
how much a few brands dominate
60
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →