Bay Area · 2 grocers · Fragmented
the conditioners aisle
Bay Area's conditioners aisle is a fragmented shelf spread across many brands: 78 products from 37 brands across 2 grocers. innersense organic beauty owns the most shelf · 32% of SKUs, ahead of phillip adam. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 71/100).
78
products
37
brands
$20.67
avg price
$0.74-$5.55 /fl oz
typical range
More in Hair Care
Who owns the shelf
brands by share of the conditioners shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)1 omitted (no fl oz size)3 omitted (no image)All stores combined.
Market structure
87
highBrand competition
how many brands compete
59
medVariety of offers
how differentiated the shelf is
6
lowTop-brand grip
how much a few brands dominate
71
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the conditioners products in the most Bay Area grocers · widest distribution first.
Zion Health Adama Mini Conditioners
$4.991 grocer
no image
Zion Health Adama Anti-Frizz Liquid Conditioner
$4.991 grocer
Mga Scalp Rescue Conditioner
$6.891 grocer
Soap Cauldron Three Sisters Apothecary Mandarin Blossom & Calendula Conditioner Bar
$7.691 grocer
no image
Soap Cauldron Three Sisters Apothecary Lavender Tea Tree Conditioner Bar
$7.691 grocer
Olivella Conditioner, The Olive
$9.991 grocer
Light Mountain Conditioner, Neutral
$10.391 grocer
no image
Sea-O-Salt Hair & Body Conditioner Bar
$10.591 grocer
Desert Essence Conditioner, Tea Tree Replenishing
$10.591 grocer
Griffin Remedy Volumizing Conditioner
$10.691 grocer
