Bay Area · 1 grocers · Niche
the hair color aisle
Bay Area's hair color aisle is a niche shelf with only a handful of brands: 4 products from 1 brands across 1 grocer. light mountain owns the most shelf · 100% of SKUs. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 58/100).
4
products
1
brands
$11.89
avg price
$2.38-$2.60 /oz
typical range
More in Hair Care
Who owns the shelf
brands by share of the hair color shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
5
lowBrand competition
how many brands compete
10
lowVariety of offers
how differentiated the shelf is
100
highTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the hair color products in the most Bay Area grocers · widest distribution first.
