Scanning the aisle…
Bay Area's sandwich rolls and buns aisle is a fragmented shelf spread across many brands: 58 products from 20 brands across 16 grocers. francisco owns the most shelf · 30% of SKUs. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 66/100).
brands by share of the sandwich rolls and buns shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 5% · scores 0-100.
the sandwich rolls and buns products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.