Bay Area · 16 grocers · Contested❄️ heat 1 · COOL
the sandwich rolls and buns aisle
Bay Area's sandwich rolls and buns aisle is a fragmented shelf spread across many brands: 58 products from 20 brands across 16 grocers. francisco owns the most shelf · 30% of SKUs. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 66/100).
58
products
20
brands
$6.81
avg price
$0.99-$12.63
typical range
More in Buns
Who owns the shelf
brands by share of the sandwich rolls and buns shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
67
highBrand competition
how many brands compete
41
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
66
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the sandwich rolls and buns products in the most Bay Area grocers · widest distribution first.
Oroweat Sandwich Thins, 6 ct, 100% Whole Wheat, Rolls, 4g Fiber, 30g, Thin Sandwich Bread
$6.097 grocers
Francisco 6 ct, French, Sandwich Rolls
$5.896 grocers
Oroweat Sandwich Thins, 6 ct, Multigrain, Rolls, 17g Whole Grains, 150 Calories,, Thin Sandwich Bread, 12 oz
$6.096 grocers
Bread SRSLY Classic Sourdough Sandwich Rolls
$11.894 grocers
La Brea Bakery-Take & Bake Ciabatta Rolls
$5.093 grocers
Semifreddi’s Single Sandwich Roll
$1.592 grocers
Martin's Sandwich Potato Rolls
$3.462 grocers
no image
Athens Seeded Hoagie Rolls
$4.292 grocers
Ozery Bakery Organic Wheat The "Onebun" Sandwich Buns
$5.592 grocers
King's Hawaiian Original Hawaiian Sweet Mini Sub Rolls
$5.592 grocers