Scanning the aisle…
Bay Area's ground pork aisle is a fragmented shelf spread across many brands: 10 products from 7 brands across 6 grocers. Store brands hold 30%. Verdict: contested · real competition, no single winner (opportunity 64/100).
brands by share of the ground pork shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 30% · scores 0-100.
the ground pork products in the most Bay Area grocers · widest distribution first.







