Scanning the aisle…
Bay Area's other prepared meats aisle is a fragmented shelf spread across many brands: 7 products from 6 brands across 3 grocers. a la carte owns the most shelf · 25% of SKUs, ahead of cuisine solutions. Store brands hold 43%. Verdict: own-brand led · the store's own private label owns the shelf (opportunity 64/100).
brands by share of the other prepared meats shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 43% · scores 0-100.
the other prepared meats products in the most Bay Area grocers · widest distribution first.







the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.