Bay Area · 16 grocers · Locked up🔥 heat 86 · HOT
the rice milk aisle
Bay Area's rice milk aisle is a concentrated shelf a few brands dominate: 46 products from 5 brands across 16 grocers. dream owns the most shelf · 85% of SKUs, ahead of rice dream. The shelf leans heart health · 2% of SKUs carry that claim. Verdict: locked up · one or two brands dominate · hard to break in (opportunity 70/100).
46
products
5
brands
$6.06
avg price
$0.14-$0.22 /fl oz
typical range
More in Non-Dairy Milk
Who owns the shelf
brands by share of the rice milk shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Heart Health
2%
Organic
2%
Market structure
24
lowBrand competition
how many brands compete
31
lowVariety of offers
how differentiated the shelf is
60
medTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the rice milk products in the most Bay Area grocers · widest distribution first.
Dream Dairy Free, Gluten Free, & Vegan Ricemilk Original Classic
$5.3911 grocers
Dream Vegan & Dairy Free Ricemilk Original with Calcium & Vitamin D
$4.7910 grocers
Dream Vegan Ricemilk Unsweetened Original with Calcium & Vitamin D
$4.797 grocers
Rice DREAM Rice Drink, Vanilla Enriched
$4.796 grocers
Kern's Milk & Rice Drink, Horchata Flavored
$4.693 grocers
Dream Lactose & Dairy Free Ricemilk Horchata with Cinnamon
$4.992 grocers
Dream Vegan Ricemilk Vanilla with Calcium & Vitamin D, Value Size
$8.292 grocers
Dream Vegan Ricemilk Original with Calcium & Vitamin D, Value Size
$8.292 grocers
Rosa Brothers Milk Co. Horchata - Glass Bottled
$4.191 grocer
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Sonreir Vanilla Horchata with Coconut Milk
$4.791 grocer