Bay Area · 21 grocers · Contested🔥 heat 84 · HOT
the tortellini pasta aisle
Bay Area's tortellini pasta aisle is a fragmented shelf spread across many brands: 88 products from 18 brands across 21 grocers. bertagni 1882 spa owns the most shelf · 46% of SKUs, ahead of antica pasteria. Store brands hold 3%. The shelf leans high-protein · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 69/100).
88
products
18
brands
$9.35
avg price
$0.35-$1.30 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the tortellini pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)2 omitted (no oz size)All stores combined.
Market structure
63
medBrand competition
how many brands compete
58
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
69
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the tortellini pasta products in the most Bay Area grocers · widest distribution first.
The Pasta Shop Cheese Tortellini
$8.798 grocers
Bertagni 1882 Spa Porcini Mushroom Tortelloni Filled Pasta
$6.597 grocers
Bertagni 1882 Spa Fresh Egg Pasta
$6.596 grocers
ARTISOLA Organic Non-GMO Spinach & Cheese Tortellini
$8.395 grocers
Antica Pasteria Ricotta and Spinach Tortelloni
$6.094 grocers
Buitoni Five Cheese Tortellini
$6.694 grocers
Taste Republic 4-Cheese Tortelloni, Gluten-free
$7.394 grocers
Kite Hill Dairy Free Tortellini
$9.594 grocers
Antica Pasteria Cheese Tortelloni
$7.193 grocers
Monte Pollino Five Cheese Tortellini
$9.993 grocers
