the non-alcoholic beer aisle
Bay Area's non-alcoholic beer aisle is a fragmented shelf spread across many brands: 304 products from 53 brands across 18 grocers. best day brewing owns the most shelf · 24% of SKUs, ahead of athletic brewing co.. The shelf leans weight management · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 73/100).
More in Non-Alcoholic (Adult)
Who owns the shelf
brands by share of the non-alcoholic beer shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 0% · scores 0-100.
Top products
the non-alcoholic beer products in the most Bay Area grocers · widest distribution first.
