Bay Area · 8 grocers · Contested❄️ heat 10 · COOL
the coffee cake aisle
Bay Area's coffee cake aisle is a fragmented shelf spread across many brands: 22 products from 5 brands across 8 grocers. Store brands hold 5%. Verdict: contested · real competition, no single winner (opportunity 42/100).
22
products
5
brands
$8.91
avg price
$4.49-$15.22
typical range
More in Cakes
Who owns the shelf
brands by share of the coffee cake shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
36
medVariety of offers
how differentiated the shelf is
18
lowTop-brand grip
how much a few brands dominate
42
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the coffee cake products in the most Bay Area grocers · widest distribution first.
Café Valley Bakery Coffeecake, Cinnamon Cream Cheese
$7.793 grocers
Café Valley Bakery Coffeecake, Lemon Curd, Cream Cheese
$7.793 grocers
Café Valley Bakery Coffee Cake, Raspberry Cream Cheese
$7.793 grocers
Mini Coffee Cake
$4.491 grocer
no image
Blueberry Coffee Cake Slice
$5.991 grocer
no image
Individual Coffee Cake
$6.791 grocer
no image
Coffee Cake
$6.791 grocer
Raspberry Coffee Cake Strip
$6.991 grocer
Signature SELECT Coffee Cake
$6.991 grocer
Abe's Muffins Coffee Cake Pound Cake
$7.791 grocer