Bay Area · 21 grocers · Fragmented❄️ heat 10 · COOL
the cupcakes aisle
Bay Area's cupcakes aisle is a fragmented shelf spread across many brands: 246 products from 28 brands across 21 grocers. rubicon owns the most shelf · 34% of SKUs, ahead of just desserts. Store brands hold 4%. The shelf leans nut-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
246
products
28
brands
$8.34
avg price
$0.08-$2.62 /oz
typical range
More in Cakes
Who owns the shelf
brands by share of the cupcakes shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)All stores combined.
Market structure
79
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the cupcakes products in the most Bay Area grocers · widest distribution first.
Rubicon Cupcakes, Red Velvet, Handcrafted
$6.6912 grocers
Rubicon Handcrafted Cupcakes, Chocolate Cream
$6.6910 grocers
Just Desserts Cupcake, Red Velvet
$3.698 grocers
Just Desserts Cookies & Cream Cupcake
$4.198 grocers
Just Desserts Cupcake, Carrot, Classic
$3.797 grocers
Rubicon Handcrafted Cupcakes, Confetti Birthday
$6.797 grocers
Nut Free Bakery Cupcake, Lemon
$3.796 grocers
Just Desserts Chocolate Fudge Cupcake
$3.796 grocers
Rubicon Carrot Cupcakes 4Pk
$6.696 grocers
Just Desserts Classic Vanilla Cupcake
$3.795 grocers
