Bay Area · 7 grocers · Greenfield
the deli party trays aisle
Bay Area's deli party trays aisle is a fragmented shelf spread across many brands: 13 products from 9 brands across 7 grocers. giant food owns the most shelf · 100% of SKUs. Store brands hold 15%. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
13
products
9
brands
$13.96
avg price
$5.19-$21.99
typical range
More in Party Trays
Who owns the shelf
brands by share of the deli party trays shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
39
medBrand competition
how many brands compete
35
medVariety of offers
how differentiated the shelf is
14
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 15% · scores 0-100.
Top products
the deli party trays products in the most Bay Area grocers · widest distribution first.
Hormel Hard Salami & Pepperoni Party Tray
$14.992 grocers
Columbus Charcuterie Tasting Board, 12.5 OZ
$18.892 grocers
Boar's Head Deli Chicken Nuggets 10 Piece Hot
$4.691 grocer
Dietz & Watson Meat & Cheese Combo Sandwich Tray
$7.991 grocer
Giant Food Large Napoleon
$9.991 grocer
no image
Berkeley Bowl Combo Platter
$12.991 grocer
no image
Berkeley Bowl Combo Platter
$12.991 grocer
Veroni Salumi & Focaccia, 12 oz
$13.051 grocer
Market Pantry Meat & Cheese Snack Tray
$14.991 grocer
Good & Gather Charcuterie Entertaining Tray
$14.991 grocer