Bay Area · 22 grocers · Fragmented❄️ heat 32 · COOL
the still water aisle
Bay Area's still water aisle is a fragmented shelf spread across many brands: 559 products from 61 brands across 22 grocers. crystal geyser owns the most shelf · 25% of SKUs, ahead of fiji. Store brands hold 4%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 52/100).
559
products
61
brands
$5.76
avg price
$0.01-$0.24 /fl oz
typical range
More in Water
Who owns the shelf
brands by share of the still water shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)2 omitted (no fl oz size)showing the 24 biggest of 29 brandsAll stores combined.
Market structure
97
highBrand competition
how many brands compete
98
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
52
medLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the still water products in the most Bay Area grocers · widest distribution first.
Crystal Geyser Water, Alpine Spring, Natural
$0.4918 grocers
THE MOUNTAIN VALLEY Still Spring Water Glass Bottle, 1 Liter, Single
$2.0016 grocers
FIJI Natural Artesian Water
$1.5912 grocers
ARROWHEAD Mountain Spring Water, 1-Gallon, Plastic Bottled Water (1 Pack), Side Handle
$2.9912 grocers
Crystal Geyser Natural Alpine Spring Water
$2.1910 grocers
Loonen Still Water
$2.7910 grocers
Cascade Mountain Spring Water, Still, Glass
$2.699 grocers
SARATOGA Still Spring Water, Glass Water Bottle, 28 Oz
$3.009 grocers
Eternal Water Naturally Alkaline Spring Water
$1.998 grocers
Crystal Geyser Spring Water
$5.398 grocers
