the coffee drinks (rtd) aisle
Bay Area's coffee drinks (rtd) aisle is a fragmented shelf spread across many brands: 789 products from 85 brands across 22 grocers. starbucks owns the most shelf · 13% of SKUs, ahead of la colombe. Store brands hold 1%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 54/100).
More in Coffee
Who owns the shelf
brands by share of the coffee drinks (rtd) shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 1% · scores 0-100.
Top products
the coffee drinks (rtd) products in the most Bay Area grocers · widest distribution first.
