Bay Area · 5 grocers · Greenfield🔥 heat 73 · HOT
the pale ale aisle
Bay Area's pale ale aisle is a fragmented shelf spread across many brands: 25 products from 14 brands across 5 grocers. oskar blues owns the most shelf · 21% of SKUs, ahead of deschutes. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
25
products
14
brands
$9.07
avg price
$0.10-$0.31 /fl oz
typical range
More in Beer
Who owns the shelf
brands by share of the pale ale shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)4 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
54
medBrand competition
how many brands compete
46
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
70
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the pale ale products in the most Bay Area grocers · widest distribution first.
Sierra Nevada Pale Ale Craft Beer 6 Pack 12oz Bottles
$11.993 grocers
Oskar Blues Dale's Pale Ale
$3.992 grocers
Sierra Nevada Pale Ale Craft Beer 6 Pack 12oz Cans
$12.992 grocers
Sierra Nevada Pale Ale Craft Beer 12oz Bottle
$2.291 grocer
Deschutes Beer, Pale Ale, Mirror Pond
$2.391 grocer
Pilot Project Brewing Years Classic Pale Ale
$2.791 grocer
no image
Half Acre Beer Company Daisy Cutter Pale Ale
$3.491 grocer
Sierra Nevada Pale Ale Craft Beer 19.2oz Can
$3.491 grocer
New Glory Craft Brewery Beer, Chewy Pale Ale, Gummy Worms
$3.991 grocer
no image
Half Acre Fully Saturated Double Daisy Cutter Pale Ale Beer
$4.991 grocer