Scanning the aisle…
Bay Area's pancetta aisle is a fragmented shelf spread across many brands: 26 products from 8 brands across 14 grocers. la quercia owns the most shelf · 75% of SKUs, ahead of molinari salame. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
brands by share of the pancetta shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 0% · scores 0-100.
the pancetta products in the most Bay Area grocers · widest distribution first.






