Bay Area · 17 grocers · Greenfield🔥 heat 72 · HOT
the breakfast bars aisle
Bay Area's breakfast bars aisle is a competitive shelf with clear leaders: 71 products from 11 brands across 17 grocers. kellogg’s nutri-grain owns the most shelf · 71% of SKUs, ahead of belvita. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 75/100).
71
products
11
brands
$7.72
avg price
$0.63-$1.87 /oz
typical range
More in Snack Bars
Who owns the shelf
brands by share of the breakfast bars shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
46
medBrand competition
how many brands compete
57
medVariety of offers
how differentiated the shelf is
25
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the breakfast bars products in the most Bay Area grocers · widest distribution first.
KIND Breakfast Protein Bars, Almond Butter, 6 Packs of 2 Breakfast Bars
$6.699 grocers
KIND Breakfast Peanut Butter Banana Dark Chocolate Gluten Free Protein Snack Bars, 6 Packs of 2
$6.697 grocers
Earth's Best Snack Bars, Strawberry, Sunny Days
$5.096 grocers
KIND Honey Oat Breakfast Bars
$6.696 grocers
Kellogg’s Nutri-Grain Strawberry Breakfast Bars, Made with 10g Whole Grains
$5.995 grocers
Nature's Bakery Oatmeal Crumble, Apple, 6 Pack
$4.694 grocers
Bobo's Maple Pecan Oatmeal Bar
$3.793 grocers
Kellogg’s Nutri-Grain Apple Cinnamon Breakfast Bars, Made with 10g Whole Grains
$5.993 grocers
Kellogg’s Nutri-Grain Blueberry Breakfast Bars, Made with 10g Whole Grains
$6.493 grocers
Bobo's Strawberry PB&Js
$6.993 grocers