Bay Area · 8 grocers · Contested🌡️ heat 54 · WARM
the ice cream scoops aisle
Bay Area's ice cream scoops aisle is a fragmented shelf spread across many brands: 17 products from 11 brands across 8 grocers. oxo owns the most shelf · 33% of SKUs, ahead of goodcook touch. Store brands hold 12%. Verdict: contested · real competition, no single winner (opportunity 65/100).
17
products
11
brands
$18.22
avg price
$4.99-$35.05
typical range
More in Ice Cream
Who owns the shelf
brands by share of the ice cream scoops shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:no dominant segmentation on this shelf
Size:total brand reach (SKUs across all aisles)
2 omitted (no image)All stores combined.
Market structure
46
medBrand competition
how many brands compete
42
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 12% · scores 0-100.
Top products
the ice cream scoops products in the most Bay Area grocers · widest distribution first.
OXO Ice Cream Scoop
$16.592 grocers
Harold Import Co. Ice Cream Scoop, Anti-Freeze
$4.991 grocer
GoodCook Everyday Everyday Ice Cream Scoop
$8.791 grocer
Stainless Steel Ice Cream Scoop - ™
$8.991 grocer
Culinary Elements Ice Cream Scoop, Trigger
$11.991 grocer
World Market® Dark Green Aluminum Ice Cream Scoop
$12.991 grocer
OXO Ice Cream Scoop
$14.991 grocer
OXO Ice Cream Scoop, Classic Swipe
$15.991 grocer
World Market Metal and Resin Cherry Sundae Cone Figural Ice Cream Scoop
$17.991 grocer
no image
Zyliss Ice Cream Scoop Gadgets
$18.891 grocer
