Bay Area · 20 grocers · Fragmented🔥 heat 84 · HOT
the fusilli pasta aisle
Bay Area's fusilli pasta aisle is a fragmented shelf spread across many brands: 192 products from 40 brands across 20 grocers. andean dream owns the most shelf · 24% of SKUs, ahead of explore cuisine. Store brands hold 1%. The shelf leans vegetarian · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
192
products
40
brands
$5.90
avg price
$0.23-$0.87 /oz
typical range
More in Pasta
Who owns the shelf
brands by share of the fusilli pasta shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
1 omitted (no image)All stores combined.
Market structure
89
highBrand competition
how many brands compete
77
highVariety of offers
how differentiated the shelf is
8
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the fusilli pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Fusilli No. 34
$3.4614 grocers
Rummo Organic Fusilli Maxima Pasta
$3.5912 grocers
Rao's Fusilli Macaroni Product
$3.699 grocers
Dolce Italia Foods Fusilli
$6.697 grocers
De Cecco Fusilli, Organic, No. 34
$3.795 grocers
Rummo Fusilli Gluten-Free Pasta
$4.995 grocers
Brami Italian Protein Pasta, Fusilli
$4.995 grocers
Montebello Fusilli
$5.495 grocers
Andean Dream Organic Fusilli Pasta
$6.095 grocers
CADIA Fusilli, Organic
$2.594 grocers