Bay Area · 18 grocers · Contested❄️ heat 4 · COOL
the orzo pasta aisle
Bay Area's orzo pasta aisle is a fragmented shelf spread across many brands: 50 products from 12 brands across 18 grocers. ronzoni owns the most shelf · 100% of SKUs. Store brands hold 2%. The shelf leans dairy-free · 2% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 67/100).
50
products
12
brands
$4.98
avg price
$0.19-$0.57 /oz
typical range
More in Pasta & Noodles
Who owns the shelf
brands by share of the orzo pasta shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Dairy-Free
2%
Low sugar
2%
Plant-Based
2%
Seed-Oil-Free
2%
Market structure
49
medBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
13
lowTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the orzo pasta products in the most Bay Area grocers · widest distribution first.
De Cecco Orzo, No. 74
$3.798 grocers
Barilla Orzo - Non-GMO Pasta Made with Durum Wheat Semolina & Kosher Certified
$2.887 grocers
Rummo No 27 Semi Di Orzo
$3.997 grocers
DeLallo Orzo, Organic, Whole Wheat, No. 65 Cut
$3.994 grocers
Rustichella D'abruzzo Orzo Pasta
$7.394 grocers
Ronzoni Orzo, 16 oz, Non-GMO, Rice-Shaped Pasta for Soups and Salads
$3.093 grocers
DeLallo No. 65 Orzo
$3.293 grocers
Dolce Italia Foods Orzo Melon Seeds Enriched Egg Pasta
$6.693 grocers
Jovial Organic Grain Free Cassava Orzo
$5.792 grocers
Montebello Orzo
$7.092 grocers