San Francisco · 3 grocers · Niche
the orzo pasta aisle
San Francisco's orzo pasta aisle is a niche shelf with only a handful of brands: 9 products from 4 brands across 3 grocers. rummo owns the most shelf — 33% of SKUs, ahead of wholesome. The shelf leans dairy-free — 22% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
9
products
4
brands
$6.71
avg price
$4.19–$8.99
typical range
More in Pasta & Noodles
Who owns the shelf
brands by share of the orzo pasta shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Dairy-Free
22%
Plant-Based
22%
Seed-Oil-Free
22%
Vegan
22%
Vegetarian
22%
Gluten-Free
11%
Low calorie
11%
Low sugar
11%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined. Tap a store to see who wins its shelf.
Market structure
20
lowBrand competition
how many brands compete
54
medVariety of offers
how differentiated the shelf is
28
lowTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.