Scanning the aisle…
Bay Area's dessert barks aisle is a competitive shelf with clear leaders: 7 products from 5 brands across 5 grocers. date better owns the most shelf · 67% of SKUs, ahead of anna's daughter. Store brands hold 29%. Verdict: greenfield · wide open · room for a new brand (opportunity 70/100).
brands by share of the dessert barks shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 29% · scores 0-100.
the dessert barks products in the most Bay Area grocers · widest distribution first.



