Bay Area · 19 grocers · Greenfield🌡️ heat 51 · WARM
the ghee aisle
Bay Area's ghee aisle is a competitive shelf with clear leaders: 65 products from 10 brands across 19 grocers. 4th & heart owns the most shelf · 50% of SKUs, ahead of ancient organics. Store brands hold 5%. The shelf leans organic · 2% of SKUs carry that claim. Verdict: greenfield · wide open · room for a new brand (opportunity 81/100).
65
products
10
brands
$16.36
avg price
$1.20-$2.47 /oz
typical range
Who owns the shelf
brands by share of the ghee shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)All stores combined.
Market structure
43
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
81
highLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the ghee products in the most Bay Area grocers · widest distribution first.
Ancient Organics Original Ghee
$14.099 grocers
4th & Heart Ghee Clarified Butter Himalayan Pink Salt
$11.098 grocers
4th & Heart Original Ghee
$13.498 grocers
Organic Valley® Organic Ghee Clarified Butter
$11.096 grocers
Organic Valley® Clarified Butter
$18.895 grocers
Carrington Farms Ghee Cooking Spray Grass-Fed
$8.493 grocers
4th & Heart Ghee Cooking Spray with Avocado Oil
$10.293 grocers
Ancient Organics Salted Ghee
$18.893 grocers
4th & Heart Unsalted Ghee
$7.092 grocers
Ancient Organics Ghee
$14.292 grocers