San Francisco · 2 grocers · Niche
the tampons aisle
San Francisco's tampons aisle is a niche shelf with only a handful of brands: 12 products from 2 brands across 2 grocers. natracare owns the most shelf — 75% of SKUs, ahead of tampax. The shelf leans organic — 42% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 63/100).
12
products
2
brands
$9.82
avg price
$5.59–$13.09
typical range
More in Feminine Care
Who owns the shelf
brands by share of the tampons shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Organic
42%
Market structure
11
lowBrand competition
how many brands compete
28
lowVariety of offers
how differentiated the shelf is
63
medTop-brand grip
how much a few brands dominate
63
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.