Scanning the aisle…
Bay Area's canned crushed tomatoes aisle is a fragmented shelf spread across many brands: 180 products from 24 brands across 20 grocers. san merican owns the most shelf · 71% of SKUs, ahead of dinapoli. Store brands hold 10%. The shelf leans organic · 6% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 62/100).
brands by share of the canned crushed tomatoes shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 10% · scores 0-100.
the canned crushed tomatoes products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.