the soda & soft drinks aisle
Bay Area's soda & soft drinks aisle is a fragmented shelf spread across many brands: 1,789 products from 136 brands across 24 grocers. coca-cola owns the most shelf · 14% of SKUs, ahead of zevia. Store brands hold 3%. The shelf leans vegan · 1% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 52/100).
Zoom in
this aisle breaks into 5 sub-categories · open one for its own shelf report.
Who owns the shelf
brands by share of the soda & soft drinks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 3% · scores 0-100.
Top products
the soda & soft drinks products in the most Bay Area grocers · widest distribution first.
