Bay Area · 5 grocers · Niche🔥 heat 80 · HOT
the breakfast mixes aisle
Bay Area's breakfast mixes aisle is a niche shelf with only a handful of brands: 7 products from 4 brands across 5 grocers. namaste foods owns the most shelf · 40% of SKUs, ahead of my favorite. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 59/100).
7
products
4
brands
$10.81
avg price
$0.21-$0.63 /oz
typical range
More in Mixes
Who owns the shelf
brands by share of the breakfast mixes shelf.
How it's positioned
Market structure
20
lowBrand competition
how many brands compete
40
medVariety of offers
how differentiated the shelf is
20
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the breakfast mixes products in the most Bay Area grocers · widest distribution first.
Namaste Foods Gluten Free Muffin & Scone Mix
$8.292 grocers
World Market Sticky Fingers Apricot Scone Mix
$6.991 grocer
World Market Sticky Fingers Gluten Free Lemon Poppy Scone Mix
$6.991 grocer
World Market My Favorite Gluten Free Traditional French Crepe Mix
$9.991 grocer
Vijay Dosa & Idli Pancake & Cake Batter, 64 oz
$11.061 grocer
no image
Edge Pattern Tray
$22.191 grocer