Bay Area · 20 grocers · Leader-led🔥 heat 74 · HOT
the grain chips aisle
Bay Area's grain chips aisle is a competitive shelf with clear leaders: 114 products from 10 brands across 20 grocers. sun chips owns the most shelf · 72% of SKUs, ahead of dang. Store brands hold 2%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 75/100).
114
products
10
brands
$5.75
avg price
$0.71-$2.20 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the grain chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)All stores combined.
Market structure
43
medBrand competition
how many brands compete
47
medVariety of offers
how differentiated the shelf is
26
lowTop-brand grip
how much a few brands dominate
75
highLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the grain chips products in the most Bay Area grocers · widest distribution first.
Lundberg Family Farms Sesame Seaweed Rice Chips
$4.499 grocers
Sun Chips Flavored Whole Grain Snacks, Harvest Cheddar
$4.699 grocers
Sun Chips Flavored Whole Grain Snacks, Garden Salsa
$4.699 grocers
Sun Chips Flavored Whole Grain Snacks, French Onion
$4.699 grocers
Sun Chips Whole Grain Snacks, Original
$4.699 grocers
Lundberg Family Farms Sea Salt Rice Chips
$3.998 grocers
The Daily Crave Himalayan Pink Salt Flavored Quinoa Chips
$5.597 grocers
Lundberg Family Farms Fiesta Lime Rice Chips
$4.496 grocers
The Daily Crave Bourbon BBQ Flavored Quinoa Chips
$5.595 grocers
Dang Thai Rice Chips Gluten Free, Original
$5.094 grocers