the bagel and pita chips aisle
Bay Area's bagel and pita chips aisle is a fragmented shelf spread across many brands: 186 products from 31 brands across 21 grocers. stacy's owns the most shelf · 51% of SKUs, ahead of new york style. Store brands hold 2%. The shelf leans low sugar · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 64/100).
More in Chips
Who owns the shelf
brands by share of the bagel and pita chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
Market structure
store-brand share: 2% · scores 0-100.
Top products
the bagel and pita chips products in the most Bay Area grocers · widest distribution first.
