Bay Area · 22 grocers · Fragmented🔥 heat 74 · HOT
the puff chips aisle
Bay Area's puff chips aisle is a fragmented shelf spread across many brands: 367 products from 40 brands across 22 grocers. cheetos owns the most shelf · 23% of SKUs, ahead of barbara's. Store brands hold 1%. The shelf leans gluten-free · 2% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 59/100).
367
products
40
brands
$5.52
avg price
$0.62-$1.67 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the puff chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)8 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
89
highBrand competition
how many brands compete
75
highVariety of offers
how differentiated the shelf is
9
lowTop-brand grip
how much a few brands dominate
59
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the puff chips products in the most Bay Area grocers · widest distribution first.
Barbara's Cheese Puffs Gluten Free Kids Snacks, Real Aged Cheese
$3.8915 grocers
Barbara's Baked White Cheddar Cheese Puffs
$3.8912 grocers
HIPPEAS Chickpea Puffs, Vegan White Cheddar
$3.3911 grocers
Barbara's Cheese Puffs Baked Original, Gluten Free Kids Snacks, Real Aged Cheese
$4.2910 grocers
PIRATE'S BOOTY Aged White Cheddar Rice & Corn Puffs
$3.299 grocers
Pirate's Booty Cheddar Blast
$3.297 grocers
HIPPEAS Chickpea Puffs, Nacho Vibes
$3.397 grocers
Annie's Organic White Cheddar Cheesy Smiles Baked Corn Puffs
$5.497 grocers
Cheetos Crunchy Cheese Flavored Snacks
$5.897 grocers
Pip's Heirloom Snacks Cheddar Cheese Balls
$4.296 grocers
