San Francisco · 4 grocers · Contested
the puff chips aisle
San Francisco's puff chips aisle is a competitive shelf with clear leaders: 43 products from 9 brands across 4 grocers. cheetos owns the most shelf — 33% of SKUs, ahead of barbara's. The shelf leans gluten-free — 21% of SKUs carry that claim. Verdict: contested — real competition, no single winner (opportunity 65/100).
43
products
9
brands
$5.22
avg price
$2.99–$7.82
typical range
More in Chips
Who owns the shelf
brands by share of the puff chips shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
Gluten-Free
21%
Low sugar
7%
Not vegan
7%
Vegetarian
5%
Organic
5%
Plant-Based
5%
Dairy-Free
5%
Paleo
2%
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
store
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)5 omitted (no oz size)All stores combined. Tap a store to see who wins its shelf.
Market structure
39
medBrand competition
how many brands compete
68
highVariety of offers
how differentiated the shelf is
21
lowTop-brand grip
how much a few brands dominate
65
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0–100.