Bay Area · 9 grocers · Leader-led🔥 heat 74 · HOT
the variety pack chips aisle
Bay Area's variety pack chips aisle is a competitive shelf with clear leaders: 40 products from 10 brands across 9 grocers. frito lay owns the most shelf · 100% of SKUs. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 87/100).
40
products
10
brands
$16.42
avg price
$6.99-$24.87
typical range
More in Chips
Who owns the shelf
brands by share of the variety pack chips shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
43
medBrand competition
how many brands compete
29
lowVariety of offers
how differentiated the shelf is
41
medTop-brand grip
how much a few brands dominate
87
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the variety pack chips products in the most Bay Area grocers · widest distribution first.
Frito Lay Snacks Classic Mix Variety
$9.993 grocers
The Good Crisp Company Sour Cream & Onion/Classic Original Potato Crisps
$14.993 grocers
Frito Lay Snacks Flavor Mix Variety Packs
$9.992 grocers
Kettle Brand Potato Chips Variety Pack
$14.492 grocers
Frito Lay Classic Variety Pack Chips
$6.991 grocer
Frito-Lay Snacks Favorites Mix Variety Packs
$7.691 grocer
Pringles Potato Crisps, Cheddar Cheese, Original, Sour Cream & Onion, Snack Stacks
$9.991 grocer
Frito Lay Snacks Family Fun Mix Variety Packs, 18 Count
$9.991 grocer
Frito Lay Snacks Bold Mix Variety Packs
$9.991 grocer
Frito Lay Doritos & Cheetos Mix Variety Pack, 18 Bags
$9.991 grocer