Bay Area · 7 grocers · Niche🔥 heat 74 · HOT
the meat-based chips aisle
Bay Area's meat-based chips aisle is a niche shelf with only a handful of brands: 44 products from 3 brands across 7 grocers. flock owns the most shelf · 48% of SKUs, ahead of wilde. The shelf leans gluten-free · 7% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 67/100).
44
products
3
brands
$8.33
avg price
$2.00-$4.32 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the meat-based chips shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
15
lowBrand competition
how many brands compete
65
medVariety of offers
how differentiated the shelf is
46
medTop-brand grip
how much a few brands dominate
67
highLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the meat-based chips products in the most Bay Area grocers · widest distribution first.
World Market Flock Original Chicken Skin Crisps
$5.997 grocers
Flock Barbecue Chicken Skin Crisps
$5.996 grocers
Flock Hot Nashville Seasoned Chicken Skin Crisps
$5.994 grocers
World Market Flock Salt and Vinegar Chicken Skin Crisps
$7.694 grocers
WILDE Buffalo Style Chicken Protein Chips
$7.993 grocers
WILDE Sea Salt & Vinegar Chicken Protein Chips
$7.993 grocers
WILDE Chicken & Waffle Flavored Chicken Protein Chips
$7.992 grocers
WILDE Chicken & Waffles Flavor Chicken Breast Protein Chips
$3.001 grocer
WILDE Buffalo Style Chicken Breast Protein Chips
$3.001 grocer
WILDE Spicy Queso Protein Chips
$4.191 grocer