Bay Area · 24 grocers · Fragmented🔥 heat 74 · HOT
the potato chips aisle
Bay Area's potato chips aisle is a fragmented shelf spread across many brands: 1,704 products from 79 brands across 24 grocers. kettle brand owns the most shelf · 28% of SKUs, ahead of boulder canyon. Store brands hold 1%. The shelf leans gluten-free · 3% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 58/100).
1,704
products
79
brands
$5.24
avg price
$0.54-$1.76 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the potato chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)1 omitted (no image)showing the 24 biggest of 30 brandsAll stores combined.
Market structure
99
highBrand competition
how many brands compete
80
highVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
58
medLaunch whitespace
room for a new brand
store-brand share: 1% · scores 0-100.
Top products
the potato chips products in the most Bay Area grocers · widest distribution first.
Kettle Brand Sea Salt Potato Chips
$1.5918 grocers
The Good Crisp Company Classic Original Potato Crisps
$3.2918 grocers
Kettle Brand Jalapeno Potato Chips
$1.5917 grocers
Boulder Canyon Potato Chips, Kettle Style, Classic Sea Salt, Avocado Oil
$3.2917 grocers
Kettle Brand Party Size Backyard Barbeque Potato Chips
$1.5915 grocers
The Good Crisp Company Sour Cream & Onion Potato Crisps
$3.2915 grocers
Kettle Brand Krinkle Cut Salt & Fresh Ground Pepper Potato Chips
$1.5914 grocers
Kettle Brand Krinkle Cut Truffle Oil & Sea Salt Kettle Potato Chips
$3.8913 grocers
popchips Sea Salt Potato Chips, Low-Calorie, Gluten-Free, Healthy Snack
$3.8913 grocers
Kettle Brand Sour Cream & Onion Potato Chips
$3.8913 grocers
