Bay Area · 21 grocers · Fragmented🔥 heat 74 · HOT
the vegetable chips aisle
Bay Area's vegetable chips aisle is a fragmented shelf spread across many brands: 304 products from 38 brands across 21 grocers. harvest snaps owns the most shelf · 22% of SKUs, ahead of terra. Store brands hold 2%. The shelf leans gluten-free · 5% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
304
products
38
brands
$6.00
avg price
$0.77-$4.00 /oz
typical range
More in Chips
Who owns the shelf
brands by share of the vegetable chips shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)All stores combined.
Market structure
88
highBrand competition
how many brands compete
78
highVariety of offers
how differentiated the shelf is
12
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 2% · scores 0-100.
Top products
the vegetable chips products in the most Bay Area grocers · widest distribution first.
TERRA Sweet Potato Real Vegetable Chips
$4.4912 grocers
Harvest Snaps Green Pea Snacks, Lightly Salted, Baked, Sharing Size
$2.9911 grocers
TERRA Vegetable Chips, Real, Original with Sea Salt
$3.5011 grocers
Harvest Snaps Green Pea Snacks, Baked, Caesar
$2.999 grocers
TERRA Sweets & Beets No Salt Added Real Vegetable Chips
$4.499 grocers
The Daily Crave Veggie Sticks
$1.398 grocers
The Daily Crave Veggie Straws, Organic, Himalayan Pink Salt
$5.298 grocers
The Daily Crave Veggie Chips, Breaking News
$5.598 grocers
The Daily Crave Lentil Chips, Himalayan Pink Salt
$5.598 grocers
Harvest Snaps Green Pea Snacks, Baked, Black Pepper
$2.997 grocers
