Reading the shelf…
Stacy's is a snack brand specializing in pita chips, known for their crunchy texture and variety of flavors. Founded in 1996 by Stacy Madison and Mark Andrus, the brand offers products such as Simply Naked, Cinnamon Sugar, and Garlic Parmesan pita chips. Now part of PepsiCo's Frito-Lay division, Stacy's continues to innovate with products like Pita Thins and Bagel Chips.
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
each bar is the % of that category's SKUs that are Stacy's (full bar = 100% of the shelf), grouped by department.
the brands crowding the same categories as Stacy's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
closest to Stacy's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
every Stacy's product in stock, cheapest first.












Bay Area grocers where neither the digital catalog nor our shelf photos show Stacy's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Stacy's Baked Pita Chips Sea Salt · its most-distributed SKU (17 doors) in Bagel And Pita Chips, the biggest opening. The closest open door is Driver's Market.
~1% average share on the shelves it competes on. how dominant it is where it shows up.
priced above 17% of same-category rivals. where it sits on price vs category peers · context, not scored into Brand Power.
40 storefronts across 18 grocers carry it · tap a pin to open the store.
absence = seen in neither the grocer's digital catalog nor our shelf photos (90 days); assortments move. fit reads the shelf, not the buying office — see route notes.