stacy's
Stacy's is a snack brand specializing in pita chips, known for their crunchy texture and variety of flavors. Founded in 1996 by Stacy Madison and Mark Andrus, the brand offers products such as Simply Naked, Cinnamon Sugar, and Garlic Parmesan pita chips. Now part of PepsiCo's Frito-Lay division, Stacy's continues to innovate with products like Pita Thins and Bagel Chips.
Shelf presence
Brand Power (0-100) blends four shelf signals. Price position is shown below for context · a value↔premium read, not part of the score.
carried in 18 of 24 Bay Area grocers. how many stores stock the brand.
12 products in the catalog. how deep the product line is (saturating).
spans 1 category. how many categories the brand plays in (saturating).
Where it owns shelf
each bar is the % of that category's SKUs that are Stacy's (full bar = 100% of the shelf), grouped by department.
Top competitors
the brands crowding the same categories as Stacy's · photographed shelf-mates first, then brands stocked beside it at the same grocers, then same-category rivals citywide.
Most similar brands
closest to Stacy's in what it makes — matched on product name, category & description across the whole catalog, wherever they’re sold. Not who it competes with on the shelf.
The lineup
every Stacy's product in stock, cheapest first.
Sold at
Find Stacy's online
Where to find Stacy's · Bay Area
Opportunities
Bay Area grocers where neither the digital catalog nor our shelf photos show Stacy's· but the shelf it belongs on is already there, ranked by fit. Fit blends category coverage, rival presence, price-band match, and openness to independents at this scale; weigh the footprint chips and route notes against it · a 7-door chain and a single great shop are different prizes. Our capture is partial, so a widely-distributed brand may already be carried through channels we don’t index.
Lead with Stacy's Baked Pita Chips Sea Salt · its most-distributed SKU (17 doors) in Bagel And Pita Chips, the biggest opening. The closest open door is Driver's Market.
