Scanning the aisle…
Bay Area's white wine vinegar aisle is a fragmented shelf spread across many brands: 72 products from 23 brands across 16 grocers. vilux owns the most shelf · 42% of SKUs, ahead of ponti. Store brands hold 1%. The shelf leans organic · 3% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
brands by share of the white wine vinegar shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the white wine vinegar products in the most Bay Area grocers · widest distribution first.









the claims products on this shelf lead with · share of SKUs carrying each.