Bay Area · 18 grocers · Contested🌡️ heat 60 · WARM
the other nut butters aisle
Bay Area's other nut butters aisle is a fragmented shelf spread across many brands: 69 products from 19 brands across 18 grocers. nuttzo owns the most shelf · 40% of SKUs, ahead of fix & fogg. Store brands hold 4%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 74/100).
69
products
19
brands
$13.31
avg price
$0.55-$2.59 /oz
typical range
More in Nut Butters
Who owns the shelf
brands by share of the other nut butters shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)1 omitted (no oz size)4 omitted (no image)All stores combined.
Market structure
65
medBrand competition
how many brands compete
43
medVariety of offers
how differentiated the shelf is
11
lowTop-brand grip
how much a few brands dominate
74
highLaunch whitespace
room for a new brand
store-brand share: 4% · scores 0-100.
Top products
the other nut butters products in the most Bay Area grocers · widest distribution first.
Biscoff Creamy Cookie Butter
$5.995 grocers
Fix & Fogg Everything Butter, 8 Nuts & Seeds, No Added Sugar
$10.695 grocers
NuttZo Power Fuel crunchy, 7 nut and seed butter
$12.995 grocers
NuttZo Keto Almond Coconut, 7 nut and seed butter
$12.995 grocers
NuttZo Organic Power Fuel smooth, 7 nut and seed butter
$14.994 grocers
Lotus Biscoff Cookie Butter Spread, Crunchy
$6.993 grocers
Artisana Pecan Butter
$12.493 grocers
Artisana Pecan Butter, Raw, Organic, with Cashews
$15.893 grocers
Lotus Biscoff and Go, Cookie Butter and Breadsticks
$1.932 grocers
Ground Up Nut Butters Snickerdoodle Aritisan Nut Butter Blend
$11.992 grocers
