Bay Area · 6 grocers · Greenfield🌡️ heat 60 · WARM
the pumpkin seed butter aisle
Bay Area's pumpkin seed butter aisle is a competitive shelf with clear leaders: 6 products from 5 brands across 6 grocers. grandma hoerner's owns the most shelf · 100% of SKUs. Store brands hold 17%. Verdict: greenfield · wide open · room for a new brand (opportunity 72/100).
6
products
5
brands
$12.39
avg price
$1.23-$2.05 /oz
typical range
More in Nut Butters
Who owns the shelf
brands by share of the pumpkin seed butter shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
24
lowBrand competition
how many brands compete
30
lowVariety of offers
how differentiated the shelf is
22
lowTop-brand grip
how much a few brands dominate
72
highLaunch whitespace
room for a new brand
store-brand share: 17% · scores 0-100.
Top products
the pumpkin seed butter products in the most Bay Area grocers · widest distribution first.
Gopal’s Healthfoods Power Wraps Sprouted Pumpkin Seed Butter
$14.892 grocers
World Market Grandma Hoerner's Pumpkin Butter Jubilee
$7.991 grocer
Sprouts Organic Roasted & Unsalted Pumpkin Seed Butter
$9.491 grocer
Terrapin Ridge Farms Pumpkin Butter
$12.191 grocer
American Spoon Pumpkin Butter
$13.191 grocer