Scanning the aisle…
Bay Area's sunflower butter aisle is a competitive shelf with clear leaders: 57 products from 8 brands across 16 grocers. sunbutter owns the most shelf · 91% of SKUs, ahead of much better butter. Store brands hold 7%. The shelf leans peanut-free · 5% of SKUs carry that claim. Verdict: leader-led · a clear front-runner, but not yet a lock (opportunity 80/100).
brands by share of the sunflower butter shelf.
store-brand share: 7% · scores 0-100.
the sunflower butter products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.