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San Francisco · 3 grocers · Niche

the sunflower butter aisle

San Francisco's sunflower butter aisle is a niche shelf with only a handful of brands: 4 products from 2 brands across 3 grocers. sunbutter owns the most shelf — 75% of SKUs, ahead of once again. The shelf leans peanut-free — 75% of SKUs carry that claim. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 58/100).

4
products
2
brands
$9.32
avg price
$7.79–$11.99
typical range

More in Nut Butters

Who owns the shelf

brands by share of the sunflower butter shelf.

ssunbutter
75% of shelf3 SKUs
once again
25% of shelf1 SKU

How it's positioned

the claims products on this shelf lead with — share of SKUs carrying each.

Peanut-Free
75%
Nut-Free
50%
Low-Carb
25%
Blood-Sugar Aware
25%
Organic
25%
Keto
25%
Weight Management
25%

Market structure

11
low
Brand competition
how many brands compete
33
low
Variety of offers
how differentiated the shelf is
63
med
Top-brand grip
how much a few brands dominate
58
med
Launch whitespace
room for a new brand

store-brand share: 0% · scores 0–100.

More aisles

how we measure.prices & assortment are collected from public storefronts of San Franciscogrocers, deduped to distinct products, and normalized to a per-unit price from each product's parsed size. market-structure scores come from brand shares. figures update as we re-measure. full methodology →