Bay Area · 22 grocers · Fragmented🌡️ heat 60 · WARM
the peanut butter aisle
Bay Area's peanut butter aisle is a fragmented shelf spread across many brands: 487 products from 49 brands across 22 grocers. skippy owns the most shelf · 24% of SKUs, ahead of jif. Store brands hold 5%. The shelf leans organic · 4% of SKUs carry that claim. Verdict: fragmented · a crowded free-for-all with no clear structure (opportunity 60/100).
487
products
49
brands
$8.35
avg price
$0.28-$1.12 /oz
typical range
More in Nut Butters
Who owns the shelf
brands by share of the peanut butter shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per oz (sizes vary)4 omitted (no oz size)1 omitted (no image)All stores combined.
Market structure
93
highBrand competition
how many brands compete
82
highVariety of offers
how differentiated the shelf is
7
lowTop-brand grip
how much a few brands dominate
60
medLaunch whitespace
room for a new brand
store-brand share: 5% · scores 0-100.
Top products
the peanut butter products in the most Bay Area grocers · widest distribution first.
Justin's Classic Peanut Butter Spread, 28 OZ
$6.3916 grocers
Santa Cruz Organic Peanut Butter, Dark Roasted, Creamy
$6.6914 grocers
Santa Cruz Organic Peanut Butter, Crunchy, Dark Roasted
$6.6913 grocers
SKIPPY Creamy Peanut Butter
$2.9912 grocers
SKIPPY Super Chunk® Peanut Butter Spread
$2.9911 grocers
Jif Creamy Peanut Butter
$3.6910 grocers
Santa Cruz Organic Peanut Butter Spread, Dark Roasted, Crunchy, No Stir
$6.6910 grocers
Justin's Honey Peanut Butter Squeeze Pack
$0.999 grocers
Justin's Classic Peanut Butter Squeeze Pack
$0.999 grocers
Once Again Peanut Butter, Organic, Unsweetened, Creamy
$7.699 grocers
