Scanning the aisle…
Bay Area's seafood salad aisle is a fragmented shelf spread across many brands: 20 products from 12 brands across 8 grocers. packer avenue foods owns the most shelf · 33% of SKUs, ahead of positive food co.. Store brands hold 15%. Verdict: greenfield · wide open · room for a new brand (opportunity 71/100).
brands by share of the seafood salad shelf.
store-brand share: 15% · scores 0-100.
the seafood salad products in the most Bay Area grocers · widest distribution first.








the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.