Scanning the aisle…
Bay Area's tuna salad aisle is a fragmented shelf spread across many brands: 19 products from 9 brands across 8 grocers. Store brands hold 26%. Verdict: contested · real competition, no single winner (opportunity 41/100).
brands by share of the tuna salad shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
store-brand share: 26% · scores 0-100.
the tuna salad products in the most Bay Area grocers · widest distribution first.








