Bay Area · 20 grocers · Contested
the aloe & vinegar drinks aisle
Bay Area's aloe & vinegar drinks aisle is a fragmented shelf spread across many brands: 146 products from 24 brands across 20 grocers. alo owns the most shelf · 38% of SKUs, ahead of lily of the desert. Store brands hold 3%. The shelf leans organic · 1% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 68/100).
146
products
24
brands
$7.70
avg price
$0.14-$0.61 /fl oz
typical range
More in Functional & Wellness Drinks
Who owns the shelf
brands by share of the aloe & vinegar drinks shelf.
Brand positioning
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
scale
Color:indulgentbetter-for-you
Size:total brand reach (SKUs across all aisles)
price normalized per fl oz (sizes vary)7 omitted (no fl oz size)1 omitted (no image)All stores combined.
Market structure
74
highBrand competition
how many brands compete
61
medVariety of offers
how differentiated the shelf is
15
lowTop-brand grip
how much a few brands dominate
68
highLaunch whitespace
room for a new brand
store-brand share: 3% · scores 0-100.
Top products
the aloe & vinegar drinks products in the most Bay Area grocers · widest distribution first.
ALO Pulp and Juice, Original Aloe Vera + Honey, Exposed
$2.299 grocers
ALO Juice, Watermelon + Peach, Comfort
$2.298 grocers
Bragg Apple Cider Vinegar Beverage, Ginger Lemon Honey, Organic
$4.398 grocers
Bragg Apple Cider Vinegar Beverage, Concord Grape & Hibiscus, Organic
$4.398 grocers
Lakewood Organic Pure Aloe Juice
$9.997 grocers
ALO Drink, Aloe Vera + Mangosteen + Mango
$2.896 grocers
Bragg Apple Cider Vinegar Beverage, Honey & Green Tea, Organic
$4.396 grocers
Goldthread Tonics Hawaiian Ginger Tonic
$3.995 grocers
Goldthread Tonics Elderberry Defense Tonic
$3.995 grocers
Lily of the Desert Juice, Aloe Vera
$10.295 grocers
