Bay Area · 5 grocers · Niche❄️ heat 5 · COOL
the flan aisle
Bay Area's flan aisle is a niche shelf with only a handful of brands: 15 products from 4 brands across 5 grocers. what the flan! owns the most shelf · 50% of SKUs. The shelf leans gluten-free · 27% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 47/100).
15
products
4
brands
$5.39
avg price
$1.40-$1.75 /oz
typical range
More in Desserts
Who owns the shelf
brands by share of the flan shelf.
How it's positioned
the claims products on this shelf lead with · share of SKUs carrying each.
Market structure
20
lowBrand competition
how many brands compete
45
medVariety of offers
how differentiated the shelf is
24
lowTop-brand grip
how much a few brands dominate
47
medLaunch whitespace
room for a new brand
store-brand share: 0% · scores 0-100.
Top products
the flan products in the most Bay Area grocers · widest distribution first.
Señor Rico Caramel Flan
$1.732 grocers
WHAT THE FLAN Dark Chocolate Flan
$5.592 grocers
Raymundo's Flan, Caramel
$4.991 grocer
Our Specialty Chocoflan, Chocolate Cake and Caramel
$5.491 grocer
Pumpkin Spice Cuban Flan
$5.591 grocer
no image
Lemon Flan
$5.791 grocer
What the Flan Classic Flan
$5.791 grocer
What The Flan! Guava Sauce Topping
$5.791 grocer
WHAT THE FLAN Coconut Flan
$5.791 grocer
no image
Chocolate Flan
$7.991 grocer