Scanning the aisle…
Bay Area's pudding snacks aisle is a fragmented shelf spread across many brands: 195 products from 25 brands across 23 grocers. petit pot owns the most shelf · 35% of SKUs, ahead of kozy shack. Store brands hold 1%. The shelf leans gluten-free · 4% of SKUs carry that claim. Verdict: contested · real competition, no single winner (opportunity 60/100).
brands by share of the pudding snacks shelf.
every brand by share of shelf × price. bubble size = the brand's total reach across all aisles; color = positioning stance. top-right owns the premium end; bottom-right owns the mainstream.
All stores combined.
store-brand share: 1% · scores 0-100.
the pudding snacks products in the most Bay Area grocers · widest distribution first.










the claims products on this shelf lead with · share of SKUs carrying each.