San Francisco · 2 grocers · Niche
the parfaits aisle
San Francisco's parfaits aisle is a niche shelf with only a handful of brands: 7 products from 2 brands across 2 grocers. Store brands hold 29%. Verdict: niche — a boutique shelf — only a handful of brands (opportunity 26/100).
7
products
2
brands
$12.15
avg price
$7.53–$13.09
typical range
More in Desserts
Who owns the shelf
brands by share of the parfaits shelf.
How it's positioned
the claims products on this shelf lead with — share of SKUs carrying each.
no positioning claims tagged on this shelf yet.
Market structure
11
lowBrand competition
how many brands compete
44
medVariety of offers
how differentiated the shelf is
10
lowTop-brand grip
how much a few brands dominate
26
lowLaunch whitespace
room for a new brand
store-brand share: 29% · scores 0–100.