Scanning the aisle…
Bay Area's pot de creme aisle is a niche shelf with only a handful of brands: 41 products from 3 brands across 13 grocers. Store brands hold 5%. The shelf leans organic · 5% of SKUs carry that claim. Verdict: niche · a boutique shelf · only a handful of brands (opportunity 65/100).
brands by share of the pot de creme shelf.
the claims products on this shelf lead with · share of SKUs carrying each.
store-brand share: 5% · scores 0-100.
the pot de creme products in the most Bay Area grocers · widest distribution first.







